SaaS
Vimloy — SaaS Loyalty Ecosystem
Founder & Full-Stack Architect
Overview
A SaaS loyalty platform I founded and architected end to end. It lets a small business — think a beauty salon — launch a digital loyalty program in five minutes: wallet cards, automated bonuses, booking and analytics, with no app to download and no developer required.
The challenge
Small businesses lose repeat customers, but enterprise loyalty and IT systems are expensive and demand developers. Existing tools are fragmented, and switching is painful because the client base is locked inside other platforms.
The goal: a self-serve product an owner can set up in minutes, that keeps customers coming back and runs in their language — across Armenia’s mix of English, Russian and Armenian speakers.
The approach
A multi-tenant SaaS on a high-concurrency Go backend. Loyalty cards are issued as native Apple/Google Wallet passes and through Telegram — no app install. Bonuses accrue automatically, booking is built in, and a five-minute self-serve onboarding gets a business live fast.
Retention analytics surface LTV, average check and dormant customers; one-click migration imports an existing client base from nine competing platforms; and the whole product is white-label and trilingual (EN / RU / HY).
Key capabilities
Wallet cards + Telegram
Native Apple/Google Wallet passes and Telegram — customers join with no app install.
Booking + automated bonuses
Built-in scheduling and 24/7 automatic bonus accrual keep customers coming back.
Retention analytics
LTV, average check and dormant-customer lists to act on, per tenant.
Migration & integrations
One-click import of an existing client base from nine competing platforms.